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Gen Con is next week, so the advice for attendees is going around.

The best advice I’ve ever read about convention attendance comes from Derek Sivers, who’s not a gamer (as far as I know). Even so, his advice on how to attend a music conference is also the best advice I’ve ever read for attending a game convention as a professional. If you aspire to freelancing, publishing, podcasting, or entrepreneurship of any kind in the game business, read the piece.

Sivers is the founder of CD Baby and other ventures. The single greatest communication I’ve ever received from an online retailer came from CD Baby. As far as I’m concerned, the man’s a genius.