Select Page

Much of fan culture comes with a casual sense of superiority. Those of us who aren’t furries have at least some group of geeks to look down on, as Lore Sjöberg’s classic Geek Hierarchy illustrates.

While working the Adventure Retail booth at Comic-Con, it was my not-all-that-carefully considered opportunity each morning to look down on the people who ran, upon the opening of the exhibit hall and in defiance of Comic-Con’s Great Voice in the Sky, to stand in line to receive a free bag. The joke I repeated went something like this: “I don’t know where these people live, but the Target where I shop gives me all the free bags I want, without running or anything.” It’s clearly uncharitable japery; legitimate points of comparison between Comic-Con bags and Target bags more or less end with “free” and “can contain objects.”

What that line of thinking led me to wonder was this: What—if anything—given away for free or presented for free viewing would make me run across an exhibit hall?

On one hand, the question goes to personality and temperament as much or more than it goes to the baked-in qualities of Badass Giveaway Item #2,572. My Gen-X cohort was steeped in a too-cool-for-thou detachment that made irony the only acceptable way to express anything emotional for a good ten years. The best possible reaction to honest enthusiasm was a round mocking. So I still have this vague fear that if I like something too outwardly, I’ll be somehow exposed.

What a bellwether of modern abundance the massive free convention bag is, by the way. There’s so much free shit to grab at Comic-Con that the first thing you need, and the most popular, is a massive bag to contain all of your other free shit. Consumer culture boiled down.

On the other hand, the question goes to changing values as I get older. More and more, what gets my attention isn’t some new product or IP, but instead some awesome, funny thing that one of my sons does. To have been there when my oldest, in the company of his mother, pulled down his pants in Starbucks and called out, “Look at my bottom!”… Yeah, I’d have run across a convention hall to have been there. (And to have been there for the denouement. Later on during the same Starbucks visit he commented, “That was funny. I’ll probably do that again.”)

In thinking about the running of the bags while turning shiny new GenCon releases over in my hands, I came to the conclusion that the thing that bothers me most is that I’m pretty sure those who do the running haven’t really stopped to think about why they’re so excited.

In my experience a lot of fan culture is like this. Even as academics embrace pop culture as a field of study, all too little critical thinking seems to occur inside it. And that’s too bad. Fans seem to decide what they like, and/or what they advocate to others, in order to justify a self-identity they chose in their mist-shrouded childhoods. They stick with garbage because they liked garbage once. I suppose it makes “fans” an on-point descriptor.

I remember going to a concert with a buddy, back in the day. It had been terrible. The album that the tour was supporting had also been pretty bad. My friend insisted both had rocked, that they’d been as good as the previous concert and album. He was defending his purchase and his identity, not thinking critically.

At every convention we both attend, Ken Hite and I have breakfast together on the last day of the show. The magnificent and scary thing about one-one-one face time with Ken is that there’s no hiding behind an unsubstantiated opinion. I’m not sure how he does it, but Ken remembers everything, and he’s thought about it. There’s no asserting that The Wire is the best television show, full stop, without having done the reading and then making the argument. (So I’m off to watch The Prisoner.) Every fan ought to be so expertly called on their bullshit and made to justify their soft and thoughtless fandoms. The nature of post-modern society’s horror is, perhaps, that there are all of us and only one Ken Hite.

Here’s my plea: Whatever you like, know why you like it. Be able to explain the reasons, and debate them. Your thoughts should go to the objective, rather than to squishy rationalizations about how whatever thing made you feel. Falling back on “I just liked it” is a 100-point deduction. Admitting that you know it’s not good but that you like it anyway is a 200-point deduction, at least without a damn fine explanation.

So you’re allowed to like Rifts, but you’d better be able to talk about how it, alone among all other games, is the perfect nexus of cross-genre elements and rules non-balance to reward intimate knowledge of the rulebooks and related game-reading stunts. Or whatever.

Again, you’re allowed to like things, you just have to be able to talk about why. The same goes for the inverse. Disdain is fine, if you can talk about it cogently.

No more blind herd-following. No more buying tickets to comic book adaptations when it’s clear from the trailers that they’re garbage. No more proclaiming your love for what everyone else likes so they’ll think you’re smart. No more retroactively liking the stuff you already bought to justify having bought it. And furthermore, no more reactionary slogging of the stuff that the rest of your tribe hates just because that’s the popular opinion.

Hate Watchmen? Fine. Why?

Love The Fantastic Four? Great. Why?

Thanks, everybody. I’ll see you at next year’s running of the bags.